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Meet The Team:  An Interview w CEO Joe Berry Thumbnail

Meet The Team: An Interview w CEO Joe Berry

It's a new year, and we want to provide our clients a fresh insight into our offices, staff, and culture. To kick things off, we interviewed Joe Berry, our CEO/CCO.

What are three items you’d take with you to a deserted island?

My family, fishing tackle, & torch/fire.

What’s the best piece of professional advice you’ve ever received?

Always do what’s right and the money will follow.

What show are you currently binge-watching?


What is a fun or interesting fact about your hometown?

Tomah - ??  Where the I divides…kind of boring

Where was your first job?

Grounds crew for Hiawatha Golf Course

Do you like old-fashioned calendars, or do you save all your events digitally? Why?

Used to love paper calendars but have transitioned to digital because with my phone I always have access to it.  Much more convenient. 

What’s the coolest or most interesting thing you’re working on right now?

Trying to determine the effects of Schwab buying TD Ameritrade.  What it will all mean to how we operate on a daily basis…

Where is your favorite vacation spot?

My little off the grid hunting cabin. 

What is your favorite place or thing about Wisconsin?

The Seasons.  I enjoy many parts of all four seasons and I like the variety of activities that they offer.

If you could give one piece of advice what would it be?

Find your “why”.  Why do you do what you do?  Figure that out and do it to the best of your abilities.